Baozun Inc.(BZUN) Stock Research - Grey Stern Research
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Baozun Inc. (BZUN) Stock Analysis

$3.70 (-5.85%)

BZUN Financial Performance


Use the table below to view Baozun Inc.'s financial profile. This data is gathers from the latest available financial statements. Annual data is taken from the trailing 12 months of statements. All numbers are reported in US Dollars and so any foreign currencies are converted to USD so comparison's can be done.

Based on Financial Statements from Q3 - 2023

Metric Value Ranking among Peers
Price $3.93 -
52 Week Low $1.90 -
52 Week High $3.99 -
Market Cap $170.8 Million 11/12
Gross Margin 47% 5/12
Profit Margin -1% 8/12
EBITDA margin 0% 9/12
Q3 - 2023 Revenue $550.9 Million 8/12
Q3 - 2023 Earnings -$7.1 Million 9/12
Q3 - 2023 Free Cash Flow $0 Million 9/12
Trailing 4 Quarters Revenue $2.1 Billion 8/12
Trailing 4 Quarters Earnings -$62.7 Million 7/12
Quarterly Earnings Growth -53% 9/12
Annual Earnings Growth -5% 8/12
Quarterly Revenue Growth 3% 7/12
Annual Revenue Growth 12% 5/12
Cash On Hand $335.1 Million 8/12
Short Term Debt $428.2 Million 6/12
Long Term Debt $149.2 Million 8/12

Baozun Inc. Financial Metrics


Financial metrics are a set of useful numbers that can give key performance indicators of a company. The various metrics can include information about profitability, growth, and debt load. When combined and use properly they can tell an analyst a compelling fact-based story of how the company is currently performing. To compare Baozun Inc.'s metrics versus it's peers make sure to run our peer analysis tool.

Valuation Metrics

Metric Value Ranking among Peers
PE -1.00 7/12
PS 0.36 10/12
PB 0.13 12/12
PC 0.51 12/12
Liabilities to Equity 1.01 7/12
ROA -0.01 7/12
ROE -0.02 7/12
Current Ratio 2.44 2/12
Quick Ratio 0.64 7/12
Long Term Debt to Equity 0.16 7/12
Debt to Equity 0.62 4/12
Burn Rate 2.92 7/12
Cash to Cap 1.96 1/12
CCR 9/12
EV to EBITDA -524.73 12/12
EV to Revenue 0.53 6/12

Company Details

Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

CEO: Mr. Wenbin Qiu

Website: https://www.baozun.com

Address: BUILDING NO. H, NO. 1188 WANRONG ROAD, ZHABEI DISTRICT Shanghai, SHANGHAI

Exchange: NASDAQ Global Select

Industry: Internet Retail

Baozun Inc. Peer Analysis


A useful and more reliable way of seeing the health of a company is to compare it to other companies operating in the same sector. Below is our list of companies which we rank are the closest peers to Baozun Inc.. If you feel that peers should be added or removed from this list please contact us. To run an in-depth peer analysis which compares many financial metrics click on the link below.

Stock Ticker Market Cap
JD.com, Inc. JD $63.3 Billion
Vipshop Holdings Limited VIPS $8.9 Billion
Alibaba Group Holding Limited BABA $277.7 Billion
Sea Limited SE $52.9 Billion
MercadoLibre, Inc. MELI $99.9 Billion
Liquidity Services, Inc. LQDT $674.2 Million
Farfetch Limited FTCH $254.2 Million
Jumia Technologies AG JMIA $592.4 Million
Pinduoduo Inc. PDD $212.1 Billion
Global-e Online Ltd. GLBE $6.3 Billion
Solo Brands, Inc. DTC $80.2 Million
Run Peer Analysis
Income Statement
Balance Sheet
Cash Flow Statement
BZUN Income Statements
Quarter Year Revenue Earnings
Q2 2024 ¥ 2.4 Billion -¥30.6 Million
Q1 2024 ¥ 2.0 Billion -¥66.6 Million
Q4 2023 ¥ 2.8 Billion -¥48.4 Million
Q3 2023 ¥ 1.8 Billion -¥126.4 Million
Q2 2023 ¥ 2.3 Billion -¥20.0 Million
Q1 2023 ¥ 1.9 Billion -¥79.4 Million
Q4 2022 ¥ 2.6 Billion -¥249.9 Million
Q3 2022 ¥ 1.7 Billion -¥156.7 Million

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BZUN Balance Sheets
Quarter Year Cash & Equivalents Total Assets Total Debt Total Equity
Q2 2024 ¥1.5 Billion ¥9.9 Billion ¥2.5 Billion ¥5.9 Billion
Q1 2024 ¥1.9 Billion ¥9.8 Billion ¥2.5 Billion ¥5.8 Billion
Q4 2023 ¥2.1 Billion ¥10.5 Billion ¥1.9 Billion ¥5.9 Billion
Q3 2023 ¥2.2 Billion ¥10.0 Billion ¥2.4 Billion ¥5.8 Billion
Q2 2023 ¥1.7 Billion ¥10.3 Billion ¥2.6 Billion ¥4.1 Billion
Q1 2023 ¥1.5 Billion ¥9.9 Billion ¥2.4 Billion ¥4.0 Billion
Q4 2022 ¥2.1 Billion ¥10.1 Billion ¥2.4 Billion ¥4.1 Billion
Q3 2022 ¥2.3 Billion ¥9.4 Billion ¥2.3 Billion ¥4.4 Billion

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BZUN Cash Flow Statements
Quarter Year freeCashFlow capitalExpenditure netChangeInCash
Q3 2023 $2.2 Million $0 $62.1 Million
Q2 2023 $2.3 Million $0 $8.4 Million
Q4 2022 $175.6 Million -$207.0 Million -$924.1 Million
Q1 2023 $2.4 Million $0 -$90.8 Million
Q3 2022 $2.7 Million $0 -$144.3 Million
Q4 2021 -$381.7 Million -$285.6 Million $279.7 Million
Q4 2020 ¥0 ¥0 ¥0
Q3 2020 ¥0 ¥0 ¥0

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